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If you're attempting to reach out to blogs and magazines for reviews of your new music, it's likely you've come across requests for an EPK.

When you send them a link to your press kit, weather it's on your bands website, a cloud storage service like Dropbox or Google Drive, or hosted on a third party service like SonicBids or ReverbNation, you want to make sure it has everything they would need.

What is an EPK?

EPK stands for Electronic Press Kit, and is an electronic document that contains all of the information you'd like venues, festival bookers, reviewers, reporters, radio stations, or podcasters to know about you in an easy-to-access format.

The purpose of an EPK is to get your band booked, get press coverage from media outlets like blogs or magazines, or to get radio airplay. If you aren't aiming to get any of these yet, then you don't need a press kit.

However, if you're at a stage where you need to put together a press kit for your band, here are 8 things you should include.

1. Your bio

The first and one of the most important elements of your band press kit is your bio. Depending on the media outlet, they may have different length requirements for your bio, so you might want to write different versions of your bio - a short, medium, and long version.

2. High quality photos and images of your logo and band

Bloggers and magazines love images because they keep readers engaged, so be sure to provide a section of your press kit devoted to high quality, professional images of your logo, album covers, and band members. Include vertical, horizontal, and black and white photo options to give journalists a wide range of choices to fit their reviews or articles.

3. Sample press mentions

Nothing attracts press like press, so include snippets of any recent reviews or interviews that legitimize your band, with links to the full articles.

4. Embeddable music

Embeddable music is a great resource to have if you're reaching out to music bloggers, as this lets them embed your song into reviews or interviews to engage their readers. In this section, be sure to include information as to how they can get access to your full albums.

5. Videos

Videos are one of the most engaging forms of content available online, so instead of just providing links to embeddable music, also include a source for bloggers to embed any of your recent music videos.

6. Notable achievements

While these may be mentioned briefly in your bio, you should include information in your press kit about large festivals you've performed at, radio stations you've been played on, and any awards you've won or been nominated for. If you're a newer musician, skip this for now, but be ready to add it as you grow.

7. Online play and social media stats

Bloggers love numbers, so if you have impressive social media counts or a large email list, definitely mention that. A large existing following can make it easier to secure reviews for a new album if you're known for promoting the reviews to your audience.

8. Contact info

In your press kit, include an email address and phone number that's specific to press outreach. To legitimize yourself, make sure you have an @yourbandname email address (such as press@bandname.com) instead of an @gmail.com or @yahoo.com one. You can do this using Gmail if you have your own domain name.


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