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Getting you music reviewed on influential blogs like Pitchfork is a quick way to get your music heard and gain new fans. Many musicians make mistakes such as writing emails that are too long, or reaching out to the wrong types of blogs.

Here are some tips for identifying and reaching out to music bloggers, and improving outreach efficiency.

1. Find music blogs that actually care about your type of music

If you're a hip-hop artist, reaching out to a blog that reviews punk rock albums is a complete waste of time. You want to make good use of your time by finding blogs that have reviewed music similar to yours.

To find relavent blogs to send your music to, try searching Google for reviews of albums you know of. Here are some searches you can try:

  • "album name" + "review"
  • "artist name" + "album review"
  • "genre" blogs
  • Find local bloggers using "music blog [city name]"

Playing around with the search terms you enter in Google is a good way to find blogs in your niche that review new music.

You can also find outreach opportunities with HypeMachine, a music blog aggregator.

With HypeMachine, simply type an artist or song to find blogs that have written reviews about or mentioned them.

By searching artists that play music similar to yours, you can find relevant blogs to start building relationships with and pitching later on.

2. Find more opportunities from lists

Most of the referral traffic to our website comes from list posts. Lists can be a great way to get people to check out your music, and are, in some cases, more likely than reviews to refer your music to new people on a consistent basis.

You can find list posts on Google with some of the following search terms:

  • "10 bands you should check out"
  • "list of bands from [city]"
  • "5 songs with awesome guitar solos"
  • "5 songs with beautiful melodies"

There are many types of list posts that may work for your music, but the above examples can get you started. Be sure to search for lists that are relevant to your music. Once you find a post that lists music similar to yours, simply reach out to the author of the post with an email to see if they'd be interested in adding your music to the list.

Here's a sample email you can use when reaching out that's worked well for me when reaching out to bloggers about getting added to lists:


Hey [Name],

I was on the search for new music when I came across this article: [Link to post]. Great stuff!

Actually, a lot of the [Artists/Songs/Albums] you mentioned sound very similar to our music. Check it out: [URL]

Thought our music might make a nice addition to the list.

Either way, keep up the awesome work!

Cheers,

[Signature]


Getting added to just one list that gets a good amount of traffic can provide a huge, consistent boost to your fanbase.

3. Speed up your search by having Google show more results

By default, Google shows 10 results per page. Getting bloggers to review your album is a numbers game, so you want to reach out to as many bloggers as possible.

To speed up your search is, set Google to show 100 results per page instead of 10. Here's how you do that:

After searching for something, click the settings gear.

google-search-settings

Change "Results per page" to 100, and click save.

Now instead of seeing 10 results, you'll see 100, which will save you time clicking through Google's pages to find more music blogs.

4. Measure blog popularity

In order to make the blogger outreach worth your time, you want to reach out to blogs with a good following.

A good way to identify websites with a good sized following is by looking at their domain authority. Domain authority measures a websites popularity when compared to other websites by looking at things like how many links point to the website, and how high the pages on that website show up in Google searches.

You can measure this directly in Google using MozBar. It will change your Google search results so they look like this in your browser:

moz-bar

The bar marked DA under each of the links in Google shows the domain authority of the website. The more filled up the bar is, the more likely the website is to have a strong following. Reaching out to music blogs with a DA over 20 would be most worth your time.

MozBar will also show you how popular a particular website is inside the website itself. The bar hangs from the top of your browser with the stats of the website you're currently visiting, like this:

moz-bar-top

This can be helpful in identifying the popularity of a blog that you found from a source other than Google.

5. Write short emails.

Your pitch to the blogger needs to be short and easy to skim. Make paragraphs really short, and let them know why you're contacting them quickly.

Here's an email template you can use for reaching out to bloggers:


Hi [Name],

I came across your blog via your review of [Album]. Awesome stuff!

I thought you might be interested in reviewing our album, since we have a similar following to [Artist].

Here's a link to one of the songs on the album: [URL]

Let me know if this interests you and if you need more info. Either way, keep up the awesome work!

Cheers,

[Signature]


The above is just an example, but if you email bloggers, make sure it's extremely easy for them to read quickly. For the URL, ideally provide a link that lets them stream or download the song.

If you have a huge mailing list, it may be a good idea to mention that in the email too. Remember, bloggers are interested in getting more traffic so they can generate more advertising revenue, and if you can help them with this by sending the review to thousands of people, you're more likely to get featured on the blog.

6. Automate follow-up emails

Instead of following up to the bloggers you reach out to manually, you can automate this using a tool called Rebump.

Using a Google Chrome plugin that works with Gmail, Rebump lets you schedule and send followup emails automatically. This can save a tremendous amount of time, and let you focus on reaching out to new bloggers who may be interested in reviewing your album.

Reaching out to bloggers takes lots of time, but it can be well worth it, and can drive a nice sized audience to your music that can result in a loyal following. While many record labels have existing relationships with bloggers, you can start building relationships yourself now simply by reaching out with an email.

Do you have any tips for reaching out to bloggers for music reviews? Let us know in the comments!


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