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When designing a website for your music, you have to keep in mind that there are three different audiences that will be visiting your site. These are:

  1. Potential new fans
  2. Current fans
  3. Industry & media

Your website needs to have content and information relevant to all of these audiences to be successful. Here are the four most important elements to include on your band’s website to do just that.

Note: This article includes affiliate links where the author may receive a commission.

1. Music players

Seems obvious, but all too often artists send visitors away to online stores or streaming platforms to listen to their music. If there’s anywhere online that fans and potential fans should be able to find all of your music, it’s on your own website.

Make sure to have a music player right on your Homepage so visitors can click play and start listening to your music as soon as they land on your site. Then once you’ve enticed them to hear more, they can go to your dedicated Music page to listen to all of your music, get free downloads, and buy your albums.

2. Mailing list signup

It might sound like an outdated marketing tactic, but email remains the most important marketing tool for musicians. This is because you own that database of fans. You can capture emails from your current fans and potential new fans, then keep in touch with them for your entire career.

Email marketing has also been found to be 40 times as effective as Facebook and Twitter combined. If you’re selling music, merch, or crowdfunding an album, having an email list is essential for success.

So be sure to have a mailing list signup right at the top of your Homepage, with a clear-call-to-action offering an incentive for fans to join your list. Offering a free song has become the standard, but the more creative you are, the better. Think exclusive music, unreleased tracks, or even giving away an older album or EP.

3. Direct-to-fan store

It no doubt feels good to get sales reports from stores like iTunes and Amazon. The downside is that those services don’t share the customer emails with you. This means that you won’t be able to follow up directly with those fans about new music or upcoming tours.

Create dedicated Music and Store pages where fans can buy music and merch directly from you. There are countless tools out there to help you sell directly to fans through your website, where you keep most of the money (100% with Bandzoogle, 85% with Bandcamp), and allow you to collect valuable email addresses from your fans.

4. Digital press kit / EPK

With industry and media, they’re visiting your website for different reasons than fans are. To make it easy for them to find the information that they’re looking for, the best thing to do is create a Digital Press Kit or EPK section on your website.

Your EPK should include everything they need on the one page. This includes your official bio, promotional photos, press reviews, latest music and videos, career achievements, your social links, and how to get in touch with you.

There are obviously more elements you can have on your band’s website. But with these four in place, you’ll be addressing most of the needs from the three types of audiences who will be visiting your website, and giving yourself the best chance at success in your career.

Guest post by Dave Cool, Director of Artist & Industry Outreach at musician website & marketing platform Bandzoogle.

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